Fantasy
[ Re-branding | Packaging ]
How would a newly freed Britney rebrand her iconic perfume, Fantasy?
With a scent that embodies the turn of the millennium, this perfume brings back memories of the teenage years she was never allowed to live. But even with all the lip gloss and flip phones and shades of pink, this 2000's blast from the past isn't enough to hide the turmoil that surrounds that period of her life.
FORM AND THERMOFORM
This project employs vacuum forming processes to create the insert, which forms a floating display for the perfume bottle. The package itself represents the freedom and openness that Britney can now experience, and allows customers to see the beautiful bottle even when the package is closed. The curved insert also echoes the youthful bubbliness and round shape of the perfume.
